B2B marketing ideas from Rebekah E. Donaldson (“Red”)
What are the 9 must-have qualities of a user-focused B2B website design?
When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals.
Continue reading ‘B2B website design: 9 must-have qualities’
NOTE: A big thank you to Jep Castelein of LeadSloth on Demand Generation for his contributions to this post.
Say you are a CEO paying for search engine marketing services — also known as SEO services or SEM services. What result are you seeking?
Qualified leads, of course.
Today’s article is about the cheapest, most direct route to that result.
In particular, do you really need SEO consulting from people like me, if you can get SEO software for less?
Continue reading ‘SEO services and SEO software – friends or enemies?’
If you’re looking for practical, best-practices marketing advice on what works and what doesn’t, you can’t beat MarketingSherpa’s research. Nothing but tried-and-true findings straight from the trenches. The recently released 2009 Ecommerce Benchmark Report is full of new information to help drive sales. Here’s why I’m a fan…
Continue reading ‘B2B ecommerce: best practices in 2009-2010′
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Rebekah Donaldson
Cris Rominger
Robert Celaschi