B2B ecommerce: best practices in 2009-2010

If you’re looking for practical, best-practices marketing advice on what works and what doesn’t, you can’t beat MarketingSherpa’s research. Nothing but tried-and-true findings straight from the trenches. The recently released 2009 Ecommerce Benchmark Report is full of new information to help drive sales. Here’s why I’m a fan…

What’s wrong with this Google Adwords Ad?

By Rebekah E. Donaldson

If a prospect clicks your ad, does that mean “your advertising works”?

B2B marketing services pricing – an elephant in the room

Today we rolled out fixed-price marketing services packages — and have been asked by a number of colleagues why in the world we’d show our hand this way. Here’s my two cents.

B2B marketing consultant must-haves

To engage decision makers, B2B companies need to prove their value through a strong business case, build sites and other communications vehicles in a way that fosters trust, and pull in prospects rather than chase them. Helping companies get that done requires special skills.