B2B website design: 9 must-have qualities

By Cris L. Rominger

What are the 9 must-have qualities of a user-focused B2B website design?

When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals.

B2C versus B2B – do B2B buyers feel more risk?

As featured in web marketing and e-commerce portal WebMarketCentral.com

Whether you’re marketing to consumers or business decision makers, you’re still marketing to a human being – right?

Yes — but decision makers may feel more risk when it comes to the average buying decision.

B2B ecommerce: best practices in 2009-2010

If you’re looking for practical, best-practices marketing advice on what works and what doesn’t, you can’t beat MarketingSherpa’s research. Nothing but tried-and-true findings straight from the trenches. The recently released 2009 Ecommerce Benchmark Report is full of new information to help drive sales. Here’s why I’m a fan…

Cris Rominger joins Red On Marketing Blog contributors roster

I’m pleased to introduce Cris Rominger as a contributor to this blog. 

In a world where 92% of B2B buyers turn to the web first when looking for service providers, effective internet marketing is essential. Cris will be writing about web marketing, search engine optimization, writing for the web and search engines, usability, conversion optimization, and user-focused design.

Cris’ insights are based on what works in the real world. Her 20 years’ communications experience spans web development, information architecture, user-interface design, usability, web copywriting, and search engine optimization.

Cris joined Business Communications Group in 2007. She helps our clients build B2B websites that engage business decisions makers, get to the top of Google search results through advanced SEO, and, through it all, stay focused on what it takes to build trust with savvy buyers.

Check out two of her recent articles posted at our company site:

• Website Content Tips
• Writing Web Content for the Online Reader

“Web Marketing in 2009″ – a SARTA seminar

 Cris Rominger and I will lead the Sacramento Area Regional Technology Alliance (SARTA) Leadership Series seminar titled “How to Succeed at Web Marketing in 2009″ on Wednesday, October 15, 2008.