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	<title>B2B Communications Blog: Red On Marketing</title>
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	<link>http://b2bcommunications.wordpress.com</link>
	<description>B2B marketing ideas from Rebekah E. Donaldson ("Red")</description>
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		<title>B2B Communications Blog: Red On Marketing</title>
		<link>http://b2bcommunications.wordpress.com</link>
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		<item>
		<title>Content Marketing: when kibitzers strike!</title>
		<link>http://b2bcommunications.wordpress.com/2009/10/23/content-marketing-when-kibitzers-strike/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/10/23/content-marketing-when-kibitzers-strike/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 12:00:41 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[marketing careers]]></category>
		<category><![CDATA[Robert Celaschi]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1337</guid>
		<description><![CDATA[When kibitzers strike, the challenge is content consensus By Robert Celaschi When it comes to content marketing, the worst kibitzers are people with imposing titles from other departments. When Robert Townsend was CEO of the Avis rental car chain, he hired an ad agency to come up with a new campaign. (Yes, I know advertising [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1337&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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			<media:title type="html">Robert Celaschi</media:title>
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		<title>Plain English Guide Helps People Learn About Quality Health Care</title>
		<link>http://b2bcommunications.wordpress.com/2009/10/12/plain-english-guide-helps-people-learn-about-quality-health-care/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/10/12/plain-english-guide-helps-people-learn-about-quality-health-care/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 12:00:33 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1102</guid>
		<description><![CDATA[The National Business Group on Health has published “Choosing the Right Hospital,” an online toolkit developed to help people choose the hospital where they are likely to receive the best care. Molla Donaldson and I helped prepare it, under the leadership of National Business Group on Health President Helen Darling, and Director of Benchmarking &#38; Analysis Karen Marlo. Links below. What do you think?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1102&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B Lead Generation Results, By Source</title>
		<link>http://b2bcommunications.wordpress.com/2009/10/07/b2b-lead-generation-results-by-source/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/10/07/b2b-lead-generation-results-by-source/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 21:34:58 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[b2b website design]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1279</guid>
		<description><![CDATA[Here is a screenshot showing the sources of our website traffic that converted to leads over the last month.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1279&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<item>
		<title>B2B Copywriting: Wide Load Ahead</title>
		<link>http://b2bcommunications.wordpress.com/2009/10/01/b2b-copywriting/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/10/01/b2b-copywriting/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:42:01 +0000</pubDate>
		<dc:creator>Robert Celaschi</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Robert Celaschi]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1272</guid>
		<description><![CDATA[Have pity for the poor sentence that is asked to do too much By Robert Celaschi I did promise not to get all grammatical in these blog posts, and I’m not going to bring out the chalkboard today. I’ll only make a quick mention of nouns and verbs.  You can say a lot with just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1272&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Celaschi</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/10/copywriting-wideload.jpg?w=150" medium="image">
			<media:title type="html">Split the message into manageable loads </media:title>
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			<media:title type="html">Robert Celaschi</media:title>
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		<item>
		<title>2010 Marketing Planning &#8211; Facts From MarketingSherpa</title>
		<link>http://b2bcommunications.wordpress.com/2009/09/24/2010-marketing-planning-with-help-from-marketingsherpa/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/09/24/2010-marketing-planning-with-help-from-marketingsherpa/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 22:50:25 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1251</guid>
		<description><![CDATA[By Rebekah E. Donaldson Everyone is supposed to be nailing down their plans for 2010 marketing efforts. What will go in your 2010 marketing plan? As I write this, MarketingSherpa&#8217;s 6th Annual B2B Marketing Summit 2009 in San Francisco is winding down. And I don&#8217;t want it to be over. Every session, every speaker, and every piece [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1251&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/09/24/2010-marketing-planning-with-help-from-marketingsherpa/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<item>
		<title>Picking a Marketing Consultant: Get What You Pay For</title>
		<link>http://b2bcommunications.wordpress.com/2009/09/21/pick-a-marketing-consultant/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/09/21/pick-a-marketing-consultant/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 11:00:51 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1196</guid>
		<description><![CDATA[This is the first in a seven-part series of articles to help you get what you pay for when you choose a marketing agency. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1196&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B Email: Your subject line can kill your pitch (or, Hi, I want to talk to you about &#8230; uh, stuff)</title>
		<link>http://b2bcommunications.wordpress.com/2009/09/14/subject-line-can-kill/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/09/14/subject-line-can-kill/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:22:54 +0000</pubDate>
		<dc:creator>Robert Celaschi</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b email marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Robert Celaschi]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1155</guid>
		<description><![CDATA[By Robert Celaschi 
Let’s look at a half-dozen real subject lines that real marketing people emailed to me in the past month.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1155&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Robert Celaschi</media:title>
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		<item>
		<title>Corporate Logos &#8212; examples of what does, doesn&#8217;t work</title>
		<link>http://b2bcommunications.wordpress.com/2009/08/27/corporate-logos-why-size-matters/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/08/27/corporate-logos-why-size-matters/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:25:09 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Corporate logo design]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=806</guid>
		<description><![CDATA[There are certain kinds of corporate logos that won't help you -- and others that will hurt your brand. In this post I tell why size matters, give five corporate logo samples, and highlight a lesson learned from the movie Spinal Tap.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=806&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/08/27/corporate-logos-why-size-matters/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/gnome-dialog-warning-64.png" medium="image">
			<media:title type="html">See what helps - and hurts - when it comes to corporate logos</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-addthis-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/dialog-apply-64.png" medium="image">
			<media:title type="html">This logo helps its owner</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/07/bulldog-logo.png?w=150" medium="image">
			<media:title type="html">bulldog-logo</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/gnome-dialog-warning-64.png" medium="image">
			<media:title type="html">This logo should help its owner more</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/bw_logo_rgb.jpg?w=150" medium="image">
			<media:title type="html">BW_Logo_RGB</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/rubicon-logo.png?w=150" medium="image">
			<media:title type="html">rubicon logo</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/dialog-apply-64.png" medium="image">
			<media:title type="html">This logo helps its owner</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/gnome-dialog-warning-64.png" medium="image">
			<media:title type="html">This logo should help its owner more</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/verticurlbanner.jpg" medium="image">
			<media:title type="html">verticurlbanner</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/pedowitzlogo.png?w=150" medium="image">
			<media:title type="html">pedowitzlogo</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/gnome-emblem-important-64.png" medium="image">
			<media:title type="html">This logo hurts its owner&#039;s brand</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-addthis-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/button-learn-more.gif?w=150" medium="image">
			<media:title type="html">Learn more about getting a Logo Check</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;Solution&#8221; is not the solution in B2B marketing communications</title>
		<link>http://b2bcommunications.wordpress.com/2009/08/13/solution-is-not-the-solution/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/08/13/solution-is-not-the-solution/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 00:52:01 +0000</pubDate>
		<dc:creator>Robert Celaschi</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Robert Celaschi]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=1084</guid>
		<description><![CDATA[By Robert Celaschi

Here’s a fun game: Guess what each company is selling, using these lines from their press releases.

“...an expert in the image solution arena.”

“This is a result of an improved customer focus and strong actions to improve our solution competitiveness.”

“... delivers business-aligned solutions"

“... a provider of mobility solutions”

And my favorite of the moment:

“... a trusted solutions provider to customers in manufacturing, health care, financial services, public safety, transportation &#38; logistics, and other industries.”

Believe it or not, these companies sell specific things: elevators, servers, computer consulting services, camera phones, iPhone applications.

I know how we got here. This article talks about how to get back.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=1084&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/08/13/solution-is-not-the-solution/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	
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			<media:title type="html">Robert Celaschi</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/mask.jpg" medium="image">
			<media:title type="html">mask</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-addthis-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://www.b2bcommunications.com/Websites/businesscommunicationsgroup/Images/button-learn-more.gif" medium="image" />
	</item>
		<item>
		<title>B2B website design: 9 must-have qualities</title>
		<link>http://b2bcommunications.wordpress.com/2009/08/07/b2b-website-design/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/08/07/b2b-website-design/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 22:41:13 +0000</pubDate>
		<dc:creator>Cris Rominger</dc:creator>
				<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b ecommerce]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[b2b website design]]></category>
		<category><![CDATA[Cris Rominger]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=817</guid>
		<description><![CDATA[By Cris L. Rominger What are the 9 must-have qualities of a user-focused B2B website design? When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. For example, consider these questions: Website branding goals  Do the changes communicate professionalism? Are they appropriate for our [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=817&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/08/07/b2b-website-design/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">CR</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/b2b-website-design-checklist-new.gif?w=148" medium="image">
			<media:title type="html">B2B website design checklist new</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/b2b-website-design-checklist-new.gif" medium="image">
			<media:title type="html">B2B website design checklist new</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-addthis-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/button-learn-more.gif?w=150" medium="image">
			<media:title type="html">button-learn-more</media:title>
		</media:content>
	</item>
		<item>
		<title>SEO services and SEO software &#8211; friends or enemies?</title>
		<link>http://b2bcommunications.wordpress.com/2009/08/04/seo-services-and-seo-software-friends-or-enemies/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/08/04/seo-services-and-seo-software-friends-or-enemies/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 23:28:29 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b ecommerce]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=975</guid>
		<description><![CDATA[If you are paying for SEO search engine marketing services, "success" doesn't mean getting found in search engine results. Success means getting qualified leads. In a nutshell, that's why SEO consultants and SEO software are BFFs (Best Friends Forever).

So why in tarnation would an SEO software vendor talk about ditching SEO consultants and achieving success through search marketing automation alone? 

[hint: it's a bit of a trick question]

NOTE: Thanks to Jep Castelein of "LeadSloth on Demand Generation" for his substantial contributions to this post.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=975&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/08/04/seo-services-and-seo-software-friends-or-enemies/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-addthis-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/08/button-learn-more.gif?w=150" medium="image">
			<media:title type="html">button-learn-more</media:title>
		</media:content>
	</item>
		<item>
		<title>Copywriting marketing materials? How to speak prospects&#8217; language</title>
		<link>http://b2bcommunications.wordpress.com/2009/07/06/copywriting-marketing-materials/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/07/06/copywriting-marketing-materials/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 17:18:10 +0000</pubDate>
		<dc:creator>Robert Celaschi</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Robert Celaschi]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=984</guid>
		<description><![CDATA[Copywriting marketing materials?

The challenge: Your prospects want to be informed, not befuddled.

An expert marketing copywriter gives tips on speaking their language -- including what marketing copywriters can learn from comedian Steve Martin.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=984&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/07/06/copywriting-marketing-materials/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">Robert Celaschi</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/07/holding-our-brochure-cropped.jpg?w=140" medium="image">
			<media:title type="html">holding our brochure cropped</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/07/holding-our-brochure-cropped.jpg" medium="image">
			<media:title type="html">holding our brochure cropped</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-addthis-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/07/success-80-cropped.jpg" medium="image">
			<media:title type="html">success 80 cropped</media:title>
		</media:content>
	</item>
		<item>
		<title>Learn the social media secret handshake at IMU</title>
		<link>http://b2bcommunications.wordpress.com/2009/06/30/learn-the-social-media-secret-handshake-at-imu/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/06/30/learn-the-social-media-secret-handshake-at-imu/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 00:01:15 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b groups]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=939</guid>
		<description><![CDATA[Vendors and job applicants pitch B2B Communications each week. So far in 2009, about 1 in 4 indicate familiarity with social media. About 1 in 100 have engaged with us first through social media.

How can busy professionals get a grasp on marketing 2.0 -- and market themselves and their companies more effectively using the "secret handshake" of social marketing? 
In this post I show a chart of vendors/job applicants to B2B Communications and their social marketing efforts and tell why Inbound Marketing University is a good place to start.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=939&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/06/30/learn-the-social-media-secret-handshake-at-imu/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/06/job-applicants-and-social-media.png?w=150" medium="image">
			<media:title type="html">job applicants and social media</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/06/job-applicants-and-social-media.png" medium="image">
			<media:title type="html">job applicants and social media</media:title>
		</media:content>

		<media:content url="http://inboundmarketing.com/sites/default/files/imu_imu125x125.gif" medium="image">
			<media:title type="html">Inbound Marketing University</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/06/bcg_logo-b-only.jpg" medium="image">
			<media:title type="html">BCG_logo - b only</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
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	</item>
		<item>
		<title>B2B marketing ROI of a blog &#8211; with traffic and leads chart</title>
		<link>http://b2bcommunications.wordpress.com/2009/06/19/b2b-marketing-roi-of-blog/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/06/19/b2b-marketing-roi-of-blog/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 20:51:29 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=888</guid>
		<description><![CDATA[I talked with Sacramento Business Journal senior reporter Kathy Robertson this week about the return on investment from the Red On Marketing Blog. Her questions got me thinking about why I do it, and this post is the result. To ground things in real world and tangible results, you'll see a screenshot showing where our website traffic and leads came from this week.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=888&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/06/19/b2b-marketing-roi-of-blog/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
		</media:content>

		<media:content url="http://b2bcommunications.files.wordpress.com/2009/06/referral-sources-week-of-june-15-2009.png?w=150" medium="image">
			<media:title type="html">Referral sources week of June 15 2009</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
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			<media:title type="html">Referral sources week of June 15 2009</media:title>
		</media:content>

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			<media:title type="html">sherpa ad new4</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>
	</item>
		<item>
		<title>B2B content: search and destroy</title>
		<link>http://b2bcommunications.wordpress.com/2009/06/12/b2b-content-search-and-destroy/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/06/12/b2b-content-search-and-destroy/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 13:00:33 +0000</pubDate>
		<dc:creator>Robert Celaschi</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Robert Celaschi]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=794</guid>
		<description><![CDATA[You want your marketing materials to carry a wallop, right? So don’t waste words. Here are three words that are almost always a waste. Take a few extra seconds to get rid of them, and nine times out of ten you’ll improve what you just wrote. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=794&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">Robert Celaschi</media:title>
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		<item>
		<title>Six marketing gotchas CEOs can avoid</title>
		<link>http://b2bcommunications.wordpress.com/2009/06/10/six-marketing-gotchas/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/06/10/six-marketing-gotchas/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 18:39:45 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[marketing careers]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=864</guid>
		<description><![CDATA[After more than a decade of advising CEOs and Marketing Directors about structuring marketing investments, I see a pattern in companies' marketing successes and failures. This guide will show you how to sidestep some common "gotchas" of CEO-led decisions about marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=864&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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			<media:title type="html">GOTCHAS EBOOK HERO - JPG -160</media:title>
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		<title>B2C versus B2B – do B2B buyers feel more risk?</title>
		<link>http://b2bcommunications.wordpress.com/2009/06/05/b2c-versus-b2b-%e2%80%93-do-b2b-buyers-feel-more-risk/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/06/05/b2c-versus-b2b-%e2%80%93-do-b2b-buyers-feel-more-risk/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 15:46:07 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[Cris Rominger]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=814</guid>
		<description><![CDATA[In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. The perceived risk of a wrong decision is high. In B2C decision making the level of perceived risk is typically relatively low, because most consumer purchases can be returned or exchanged.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=814&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/06/05/b2c-versus-b2b-%e2%80%93-do-b2b-buyers-feel-more-risk/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B ecommerce: best practices in 2009-2010</title>
		<link>http://b2bcommunications.wordpress.com/2009/05/29/b2b-ecommerce-best-practices-in-2009-2010/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/05/29/b2b-ecommerce-best-practices-in-2009-2010/#comments</comments>
		<pubDate>Sat, 30 May 2009 00:51:38 +0000</pubDate>
		<dc:creator>Cris Rominger</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b ecommerce]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing prices]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Cris Rominger]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=783</guid>
		<description><![CDATA[If you're looking for practical, best-practices marketing advice on what works and what doesn’t, you can't beat MarketingSherpa's research. Nothing but tried-and-true findings straight from the trenches. The recently released 2009 Ecommerce Benchmark Report is full of new information to help drive sales. Here's why I'm a fan...

–

NOTE: This post is Cris Rominger’s first bylined contribution to the B2B Communications Red On Marketing blog.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=783&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/05/29/b2b-ecommerce-best-practices-in-2009-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">CR</media:title>
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		<title>Cris Rominger joins Red On Marketing Blog contributors roster</title>
		<link>http://b2bcommunications.wordpress.com/2009/05/21/welcome-cris-rominger/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/05/21/welcome-cris-rominger/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:29:30 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Cris Rominger]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=760</guid>
		<description><![CDATA[I’m pleased to introduce Cris Rominger as a contributor to this blog. She’ll be contributing items about web marketing, search engine optimization, writing for the web and search engines, usability, conversion optimization, and user-focused design.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=760&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/05/21/welcome-cris-rominger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Someone always pays</title>
		<link>http://b2bcommunications.wordpress.com/2009/05/18/someone-always-pays/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/05/18/someone-always-pays/#comments</comments>
		<pubDate>Mon, 18 May 2009 22:50:44 +0000</pubDate>
		<dc:creator>Robert Celaschi</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[marketing careers]]></category>
		<category><![CDATA[Robert Celaschi]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=769</guid>
		<description><![CDATA[By now almost everybody has heard the Internet mantra that “information wants to be free.” What it really means is, “I want someone else to foot the bill.”
--

NOTE: This post is Robert Celaschi's first bylined contribution to the B2B Communications Red On Marketing blog.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=769&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/05/18/someone-always-pays/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Robert Celaschi</media:title>
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		<title>Robert Celaschi joins Red On Marketing Blog contributors roster</title>
		<link>http://b2bcommunications.wordpress.com/2009/05/15/welcome-robert-celaschi/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/05/15/welcome-robert-celaschi/#comments</comments>
		<pubDate>Fri, 15 May 2009 17:22:25 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b copywriting]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[Robert Celaschi]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=734</guid>
		<description><![CDATA[I'm pleased to introduce Robert Celaschi as a contributor to this blog. Robert has been reporting and editing business stories since before there was a Web. For this blog he'll be contributing items about effective ways for a business to talk about itself, and how to get others talking. Don't worry, he won't be giving grammar lessons. It's all about what works in the real world.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=734&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/05/15/welcome-robert-celaschi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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			<media:title type="html">Robert Celaschi</media:title>
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		<title>B2B lead generation: Bye bye, list biz?</title>
		<link>http://b2bcommunications.wordpress.com/2009/05/12/b2b-lead-generation-bye-bye-list-biz/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/05/12/b2b-lead-generation-bye-bye-list-biz/#comments</comments>
		<pubDate>Tue, 12 May 2009 21:37:50 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b email marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[marketing careers]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=704</guid>
		<description><![CDATA[These days I have about three calls a week with friends and colleagues looking for work. These discussions have prompted me to reflect on how the human element is often missing from articles about marketing trends and forecasting.

In poking around for data that could help my contacts, I realized too that senior marketers (both employed and unemployed) should keep an eye on the performance of companies like Harte Hanks -- a company that wholesales data to list brokers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=704&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/05/12/b2b-lead-generation-bye-bye-list-biz/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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			<media:title type="html">Hartehanksstock-may2005-may2009</media:title>
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		<title>Using social media: copying others doesn&#8217;t work</title>
		<link>http://b2bcommunications.wordpress.com/2009/04/03/using-social-media/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/04/03/using-social-media/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 23:10:02 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[marketing careers]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=687</guid>
		<description><![CDATA[It's no secret that social media have become part of the mainstream culture: blogs, YouTube, online forums, networking sites and so on.

But look before you leap on the bandwagon. Business buying is still complex, Forrester says in its newest Social Technographics report, and social participation doesn't automatically give you influence.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=687&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>From the Shocking Marketing No Nos Department</title>
		<link>http://b2bcommunications.wordpress.com/2009/03/13/from-the-shocking-marketing-no-nos-department/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/03/13/from-the-shocking-marketing-no-nos-department/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 20:12:55 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b email marketing]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=664</guid>
		<description><![CDATA[Thank you marketing companies who make ironic blunders, may I have another?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=664&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>31</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>What&#8217;s wrong with this Google Adwords Ad?</title>
		<link>http://b2bcommunications.wordpress.com/2009/02/13/whats-wrong-google-adwords-ad/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/02/13/whats-wrong-google-adwords-ad/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 22:49:47 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing prices]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=620</guid>
		<description><![CDATA[Is a click that takes a prospect from a paid ad to the advertiser's website a case of advertising working? Google Adwords says yes. I say heck no. Here's a graphic comparing our views. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=620&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/02/13/whats-wrong-google-adwords-ad/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B marketing services pricing &#8211; an elephant in the room</title>
		<link>http://b2bcommunications.wordpress.com/2009/02/11/b2b-marketing-services-pricing-an-elephant-in-the-room/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/02/11/b2b-marketing-services-pricing-an-elephant-in-the-room/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 00:02:53 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b marketing prices]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b sales]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=617</guid>
		<description><![CDATA[For marketing consultants, price is the elephant in the room. Marketing Directors and small business CEOs need to know fees in order to make good decisions. So we're calling it out. Because we provide killer value, we have a "no fear" approach to information sharing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=617&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/02/11/b2b-marketing-services-pricing-an-elephant-in-the-room/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Discuss The New Rules of Outsourcing B2B Marketing 2009 e-book and checklist</title>
		<link>http://b2bcommunications.wordpress.com/2009/02/09/b2b-marketing-ebook/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/02/09/b2b-marketing-ebook/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 09:52:54 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=571</guid>
		<description><![CDATA[This is an e-book about what it takes to help Marketing Directors reach and engage today's savvy B2B buyers without breaking the bank.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=571&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>17</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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			<media:title type="html">outsourcing-b2b-marketing-ebook-hero-160</media:title>
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		<title>B2B marketing consultant must-haves</title>
		<link>http://b2bcommunications.wordpress.com/2009/02/06/b2b-marketing-consultant-qualitie/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/02/06/b2b-marketing-consultant-qualitie/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 15:50:22 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b marketing prices]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=597</guid>
		<description><![CDATA[To engage decision makers, B2B companies need to prove their value through a strong business case, build sites and other communications vehicles in a way that fosters trust, and pull in prospects rather than chase them. Helping companies get that done requires special skills.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=597&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2009/02/06/b2b-marketing-consultant-qualitie/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Cision&#8217;s Navigator moves into Web 2.0 world</title>
		<link>http://b2bcommunications.wordpress.com/2009/02/05/cisions-navigator-moves-into-web-20-world/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/02/05/cisions-navigator-moves-into-web-20-world/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:13:30 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=583</guid>
		<description><![CDATA[A new web platform is bringing The Navigator into the Web 2.0 world. Readers will be able to rate articles and carry on a dialogue with Cision, PR professionals, and the media. Cision also expects the relaunch to increase daily readership of its free RSS feeds, providing updates on editorial changes in special interest communities including health care, technology, lifestyle, business and finance.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=583&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Writing web content &#8211; articles and training</title>
		<link>http://b2bcommunications.wordpress.com/2009/01/22/writing-web-content-articles-and-training/</link>
		<comments>http://b2bcommunications.wordpress.com/2009/01/22/writing-web-content-articles-and-training/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 21:37:20 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b web marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=538</guid>
		<description><![CDATA[Writing effective web content is at the heart of b2b marketing success. Here are two new articles and an upcoming training session that can help you improve your web content writing. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=538&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Humor at work: 10 tweets that killed me</title>
		<link>http://b2bcommunications.wordpress.com/2008/12/31/humor-at-work-10-tweets-that-killed-me/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/12/31/humor-at-work-10-tweets-that-killed-me/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 21:29:42 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=531</guid>
		<description><![CDATA[It was so hard to pick just a few 'best' tweets from this fall. I started with dozens of favorites -- these are the ones that absolutely killed me.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=531&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Humor at work &#8211; 10 entertaining finds</title>
		<link>http://b2bcommunications.wordpress.com/2008/12/29/humor-at-work/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/12/29/humor-at-work/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 20:51:29 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[humor at work]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=521</guid>
		<description><![CDATA[I've started collecting the most entertaining things I run across. Not all are about business. But all of them have been useful while doing business.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=521&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B Twitter: how Johnny Cash would tweet</title>
		<link>http://b2bcommunications.wordpress.com/2008/12/25/how-johnny-cash-would-tweet/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/12/25/how-johnny-cash-would-tweet/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 14:00:51 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=503</guid>
		<description><![CDATA[It's standard practice for marketers to plan their companies' newsletter communications using an editorial calendar. Marketers should back off that sort of approach when it comes to a company wading into Twitter.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=503&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B website design: can comments save websites?</title>
		<link>http://b2bcommunications.wordpress.com/2008/12/23/can-comments-save-websites/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/12/23/can-comments-save-websites/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 01:57:55 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b internet marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=489</guid>
		<description><![CDATA[Is trying to structure all corporate communications to be interactive an ego trap... and too hard to support? Or is it silly and shortsighted to get stuck on those issues?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=489&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://b2bcommunications.wordpress.com/2008/12/23/can-comments-save-websites/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B marketing&#8217;s future: the impact of social media</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/29/b2b-marketing-future/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/29/b2b-marketing-future/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 20:33:41 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=273</guid>
		<description><![CDATA[There were several dynamite questions to Laura Ramos and me on today's Forrester teleconference Why B2B Marketing Risks Becoming Obsolete. The archived teleconference will be available soon at their site. Let's continue the conversation!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=273&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>15</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Business ethics and the rise of business blogging</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/21/business-ethics-talk/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/21/business-ethics-talk/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:48:24 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b groups]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[Sacramento]]></category>
		<category><![CDATA[Sacramento marketing]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=241</guid>
		<description><![CDATA[Business ethics and the rise of business participation in social media.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=241&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B news: An interview with Ron Trujillo, Sacramento Business Journal</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/17/ron-trujillo-interview/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/17/ron-trujillo-interview/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 12:44:27 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[Sacramento]]></category>
		<category><![CDATA[Sacramento marketing]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=161</guid>
		<description><![CDATA[A couple of months ago, bizjournals.com rolled out a feature that lets readers comment on stories. Since then I’ve posted comments from time to time. I wondered about overall use of the online edition’s comments feature and other neat interactive elements I’ve seen rolling out. So I asked Ron Trujillo, editor of the Sacramento Business Journal, for an interview. He obliged. Here are the highlights.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=161&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Tipping point for business participation in social media</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/13/tipping-point-for-business-participation-in-social-media/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/13/tipping-point-for-business-participation-in-social-media/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 16:15:12 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b groups]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=100</guid>
		<description><![CDATA[Is participation in social media untenable for business?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=100&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B technology marketing: solution-talk haters and feature-talk lovers</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/11/solution-talk-haters/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/11/solution-talk-haters/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 00:14:59 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
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		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=101</guid>
		<description><![CDATA[How can we reconcile the existence of Solution-Talk Haters with the marketing worldview that says 'features talk, bad; solutions talk, good!'?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=101&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Business ethics discussions on deck</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/09/ethics-discussions/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/09/ethics-discussions/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 01:07:53 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b groups]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[business ethics]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[twitter for business]]></category>
		<category><![CDATA[Sacramento]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=67</guid>
		<description><![CDATA[Learn about two upcoming Sacramento region talks related to business ethics.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=67&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>&#8220;Web Marketing in 2009&#8243; &#8211; a SARTA seminar</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/05/web-marketing-seminar/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/05/web-marketing-seminar/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 13:00:05 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b groups]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Cris Rominger]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>
		<category><![CDATA[Sacramento]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=41</guid>
		<description><![CDATA[The comments area of this post provides a forum for discussing the ideas in our 10/15/08 seminar "How to Succeed in Web Marketing in 2009."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=41&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>B2B marketing: when I grow up, I want to be a DMS</title>
		<link>http://b2bcommunications.wordpress.com/2008/10/03/when-i-grow-up/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/10/03/when-i-grow-up/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 17:40:29 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
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		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=30</guid>
		<description><![CDATA[David Meerman Scott's article "Stop Living in Yesterday's World" is a great introduction to his ideas about using the Internet wisely -- to engage in genuine two-way dialogues with your target audience instead of just firing a barrage of marketing material at them. 

Now, I just need a 25th hour in the day in order to implement all of Scott’s great advice – and make sure I’m walking the walk.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=30&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Moving, with relief, to new business blogging platform</title>
		<link>http://b2bcommunications.wordpress.com/2008/09/26/wp-platform/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/09/26/wp-platform/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 00:55:11 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b content]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b social media]]></category>
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		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://b2bcommunications.wordpress.com/?p=8</guid>
		<description><![CDATA[Why I left my old blogging platform for WordPress.com<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=8&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Forrester: is B2B marketing going obsolete?</title>
		<link>http://b2bcommunications.wordpress.com/2008/09/26/b2b-marketing-obsolete/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/09/26/b2b-marketing-obsolete/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 00:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b social media]]></category>
		<category><![CDATA[b2b tech marketing]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=4</guid>
		<description><![CDATA[Some marketers I know sense, on a gut level, that the marketplace has experienced a significant shift in power. No longer are just vendors hunting prospects. Prospects, now, are experienced marksmen too. So... what now? What does this mean for B2B marketers? Should we change professions? Retool our company’s marketing? Wait and see?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=149&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>What won&#8217;t fly in that 2009 marketing plan</title>
		<link>http://b2bcommunications.wordpress.com/2008/09/19/2009-marketing-plan/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/09/19/2009-marketing-plan/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 07:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b email marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b web marketing]]></category>
		<category><![CDATA[Rebekah Donaldson]]></category>

		<guid isPermaLink="false">http://blog.b2bcommunications.com/?p=5</guid>
		<description><![CDATA[Everyone is supposed to be nailing down their plans for 2009 marketing efforts. What should go in yours?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=5&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Fortune: execs dive deeper into Sunday emails</title>
		<link>http://b2bcommunications.wordpress.com/2008/09/13/sunday-emails/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/09/13/sunday-emails/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 00:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b email marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b PR]]></category>
		<category><![CDATA[b2b web marketing]]></category>

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		<description><![CDATA[Fortune magazine has reported an interesting fact about the weekend email habits of some executives.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=6&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Study: B2B ad context matters</title>
		<link>http://b2bcommunications.wordpress.com/2008/09/03/study-b2b-ad-context-matters/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/09/03/study-b2b-ad-context-matters/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 00:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b advertising]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>

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		<description><![CDATA[How to make paid placements work harder for you.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=7&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>Top B2B marketing advice: MarketingSherpa cool-aid proves nutritious</title>
		<link>http://b2bcommunications.wordpress.com/2008/09/01/sherpa-cool-aid-proves-nutritious/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/09/01/sherpa-cool-aid-proves-nutritious/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 00:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b email marketing]]></category>
		<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b SEO]]></category>
		<category><![CDATA[b2b web marketing]]></category>

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		<description><![CDATA[Sources we rely on to drive a B2B website to the top of organic Google rankings (the free ones on the left of the results).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=148&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rebekah Donaldson</media:title>
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		<title>5 reasons Sacramento will be a green tech hub</title>
		<link>http://b2bcommunications.wordpress.com/2008/08/28/5-reasons-sacramento-will-be-a-green-tech-hub/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/08/28/5-reasons-sacramento-will-be-a-green-tech-hub/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 00:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[b2b news, studies]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[Sacramento]]></category>

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		<description><![CDATA[How key business and technology leaders are working as passionate volunteers to kick Sacramento up a notch<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=9&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Chart: Online resources critical in all phases of B2B purchasing</title>
		<link>http://b2bcommunications.wordpress.com/2008/07/24/chart-online-resources-critical-in-all-phases-of-b2b-purchasing/</link>
		<comments>http://b2bcommunications.wordpress.com/2008/07/24/chart-online-resources-critical-in-all-phases-of-b2b-purchasing/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 00:00:00 +0000</pubDate>
		<dc:creator>Rebekah Donaldson</dc:creator>
				<category><![CDATA[B2B lead generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b marketing plans]]></category>
		<category><![CDATA[b2b web marketing]]></category>

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		<description><![CDATA[Enquiro's most recent "B2B Survey" whitepaper, based on responses from 1,000 B2B buyers, shows just how important it is to get it right when it comes to a company's online presence.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=b2bcommunications.wordpress.com&amp;blog=4901077&amp;post=147&amp;subd=b2bcommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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